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This study aims to examine the perceived value of service digitalization in fine-dining restaurants in France. No study exists on this topic, and its aim is to address this research gap. To do so, a conceptual framework of the perceived benefits and costs of the service digitalization was developed. This study also provides actionable recommendations for fine-dining restaurant managers to create and manage an optimized fine-dining experience for their customers.

To obtain in-depth information, the authors opted for a qualitative research approach. The authors interviewed 24 fine-dining restaurant managers (listed in the Michelin Guide) and 29 customers of fine-dining restaurants using a video titled “The Restaurant of the Future.”

The findings underline the perceived benefits and costs of service digitalization for both restaurant managers and their customers. This study highlights that fine-dining restaurants are highly experience-centric compared to other types of restaurants and recommends which services should be digitalized and which should not be to create and manage experiences throughout the customer journey.

This research provides restaurants with actionable recommendations in terms of service digitalization to enhance customers’ fine-dining experiences.

This research fills a gap by proposing a conceptual framework to examine the digitalization of services in fine-dining restaurants.

Although the value of artificial intelligence (AI) has been acknowledged by companies, the literature shows challenges concerning AI-enabled business-to-business (B2B) marketing innovation, as well as the diversity of roles AI can play in this regard. Accordingly, this study investigates the approaches that AI can be used for enabling B2B marketing innovation.

Applying a bibliometric research method, this study systematically investigates the literature regarding AI-enabled B2B marketing. It synthesises state-of-the-art knowledge from 221 journal articles published between 1990 and 2021.

Apart from offering specific information regarding the most influential authors and most frequently cited articles, the study further categorises the use of AI for innovation in B2B marketing into five domains, identifying the main trends in the literature and suggesting directions for future research.

Through the five identified domains, practitioners can assess their current use of AI and identify their future needs in the relevant domains in order to make appropriate decisions on how to invest in AI. Thus, the research enables companies to realise their digital marketing innovation strategies through AI.

The research represents one of the first large-scale reviews of relevant literature on AI in B2B marketing by (1) obtaining and comparing the most influential works based on a series of analyses; (2) identifying five domains of research into how AI can be used for facilitating B2B marketing innovation and (3) classifying relevant articles into five different time periods in order to identify both past trends and future directions in this specific field.

Despite the potential influence of data analytics capability on servitization, the understanding of the underlying mechanisms of this influence remains unclear. This study aims to explore how data analytics capability affects servitization by examining the mediation effect of bricolage and the conditional role of innovation orientation.

This study employs the moderated mediation method to examine the proposed research model with archival data and multiple-respondent surveys from 1,206 top managers of 402 manufacturing firms in the Yangtze River Delta area in China.

Bricolage partially mediates the positive relationship between data analytics capability and servitization, and innovation orientation positively moderates this effect.

Manufacturers can leverage bricolage to materialize data analytics capability for servitization. Manufacturers should also pursue an innovation orientation to fully glean the benefits of bricolage in transforming data analytics capability into servitization.

This study opens the black box of how data analytics capability affects servitization by revealing the underlying mechanism of bricolage and the boundary condition role of innovation orientation for this mechanism. It offers valuable insights for practitioners to leverage data analytics to improve servitization through developing bricolage and cultivating a culture of innovation orientation.

The purpose of this paper is to extend the unified theory of acceptance and use of technology with psychological constructs, namely, perceived playfulness, mobile innovativeness in information technology and perceived expressiveness (PEX) to examine on the consumers’ intention to adopt mobile applications (m-apps) as another mean in purchasing tourism-related product and services via their mobile devices. The study also included gender as moderating variable.

Partial least square-structural equation modeling approach was adopted to test the research framework using 474 valid respondents.

The results demonstrated that only performance expectancy and PEX are non-significant with the intention to adopt. In addition, gender was found to have a moderating effect between social influence and intention.

The study has several useful implications for researchers, m-apps developers, travel-related organizations and even government agencies when rendering m-apps services and disseminating information to their potential consumers.

The study contributes to the growing literature on m-apps in tourism from a developing country’s perspectives.

This study aims to examine the factors associated with household expenditure share on tobacco at different ranges of the expenditure share among Malaysian households.

The analyses were based on pooled cross-sectional data of the Malaysian Household Expenditure Survey. A quantile regression was used to estimate the differentials in the share of monthly household expenditure on tobacco across different socio-economic, demographic and household groups at the 0.1, 0.25, 0.5, 0.75 and 0.9 quantiles of the tobacco expenditure share.

Characteristics of household heads (age, gender, ethnicity, marital status, education level, employment status) and household location were significant factors. Households headed by individuals aged 29 years or less spent a bigger share of their expenditure on tobacco than those headed by individuals older than 59 years. Households with heads who were employed and had primary-level education devoted a greater share of their expenditure for tobacco than households with heads who were unemployed and had tertiary-level education. The corresponding differentials were between 0.2% and 2.3%.

The results identify the target groups based on not only the socio-economic and demographic factors but also the distributional effects of tobacco expenditure share for the design of public policy to reduce the prevalence of smoking-induced illnesses.

This study represents new attempts to use pooled cross-sectional data and a quantile regression to take into account the heterogeneous tobacco expenditure behaviour according to different levels of tobacco spending among Malaysian households.

The purpose of this paper is to advance product appeal and website appeal as focal psychological mechanisms that can be invoked by business-to-consumer e-commerce sites to mitigate problems of information asymmetry via signaling to bolster consumers’ purchase intention under the influence of trust.

Survey approach was employed to validate the research model.

Website appeal partially mediates the positive effect of product appeal on consumers’ purchase intention. Trust in e-commerce sites not only increases purchase intention directly, but it also reinforces the positive relationship between website appeal and purchase intention while attenuating the positive relationship between product appeal and purchase intention. Service content quality, search delivery quality, and enjoyment are confirmed as positive antecedents of website appeal whereas diagnosticity and justifiability are established as positive antecedents of product appeal.

This study not only delineates product and website appeal as complementary drivers of consumer purchase on e-commerce sites, but it also derives five signals that aid in bolstering both product and website appeal. Trust is revealed to exert a moderating influence on the impact of product and website appeal on purchase intention.

Practitioners should prioritize their resource allocation to enhance qualities most pertinent to product and website appeal. E-commerce sites should offer product-oriented functionalities to facilitate product diagnosticity and reassure consumers of their purchase decisions.

This study distinguishes between product and website appeal as well as between their respective antecedents. It also uncovers how trust can alter the effects of both website and product appeal on consumers’ purchase intention.

The purpose of this paper is to investigate the usage of business and simulation games in classroom teaching in the businesses schools of Taiwan and Australia.

An online questionnaire was developed and sent to 2,500 professors in Australia and 1,500 professors in Taiwan. The paper reports the survey results and compares the findings with those existing in the literature. Some of the similarities and differences are also addressed in the paper.

The study found that most of Australian and Taiwanese respondents expressed the need of a feedback system of games. In addition, most former and current users in these two countries think the web‐based games will replace the traditional ones.

The originality of this paper is the survey of game application in Taiwan and Australia. Also, its main value is for practitioners to know what, how and when gaming and simulation can be used in classroom teaching.

This chapter is based on more than a decade of art world research in Singapore but offers a single case of a composer who has composed a work for an orchestra. This study presents the creative reputation dilemma faced by many artists who attempt to be more entrepreneurial. Most countries promote their creative economy, and that has generated a class of artist entrepreneurs or ‘artrepreneurs’. Professional artists are encouraged and challenged to be economically independent and also to make their practice more profitable. For many artrepreneurs, maintaining their creative reputation comes with emotional costs. The thick description in this chapter demonstrates how an artist negotiates with the patron in finalising a new piece of commissioned music. But they failed to close the deal. This case deviates from studies that focus on successes in the creative industries. Creativity entails experimentation and creating new things, but new things may not be well-received. Nonetheless, these ‘unsuccessful’ works are part of the art world and contribute to creating cultural value in society.